Category Archives: Etsy

I’m Moving to Marketing Creativity

Hello dear friends and subscribers, I recently tried to create some links for Handmade Success when I realized that the name was already taken by several bloggers. To distinguish myself, I’m moving to the newly created: Marketing Creativity No new … Continue reading

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Confessions of a Clickaholic

When you are crafting and in business, your time is valuable—you’re literally building your career with your own two hands! However, when you’re an online seller, distractions are everywhere. Hello, my name is Lisa and I’m a Clickaholic. In other … Continue reading

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You Can Find Me at Handmadeology!

I’m proud to be a new member of the Handmadeology Team! Yay ♥

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Competitively Speaking, Think Abundance

There are currently over 269,000 open shops on Etsy and, I’m proud to say, one of those belongs to me. I’m Lisa Jacobs of the Energy Shop—a spirited little spot where I sell mostly bracelets. Jewelry is a crowded market … Continue reading

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Shopper Behavior: A Book Review

Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success As I head into this holiday season, I decided to read Shopper Intimacy (link and photo above). While most of the book is big-marketing jargon (read: statistical … Continue reading

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Results of the Postcard Plan

The Results are in (mostly): October Etsy Success: How to Make a Promotional Postcard I had planned on creating 100, but I ran out of ink in 35, so I sent those out to test the waters. All of my postcards went … Continue reading

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October Etsy Success: How to Make a Promotional Postcard

I’m taking a break from writing local addresses to tell my latest idea for Etsy success: Promotional Postcards . . . to all of my neighbors! I ordered Avery Postcards recently at Amazon.com. I did my research, and from the … Continue reading

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